INFO AND CONCEPT
This project was created for the Mexican energy drink brand Vive100, as part of their campaign to present a product based on blueberries and natural ingredients. The original concept is complemented with a series of recreations that represent the refreshing taste, using liquid simulations and energetic light effects that enhance the look in the visual development of the ad.
Brand: VIVE 100 | Quala Mexico
Production Company: Plan9 Media
Plan9 Media Directors: Juan Pablo Rodriguez | Jonathan Spektor
Production Manager: Camilo Penagos
Executive Producer: Daniela Millán
Plan9 Media Directors: Juan Pablo Rodriguez | Jonathan Spektor
Production Manager: Camilo Penagos
Executive Producer: Daniela Millán
CG Production & Development: LOVO VFX
HOW WE MADE IT
For the development of the shots, specific characteristics were taken into account according to the original rhythm of the TV commercial, where the blueberry was initially mentioned as a fundamental part of the content of the bottle, it was also specified the use of three moments where simulated liquids would be seen, showing the final product coexisting in the CG designed space.
VISUAL DESIGN
The original base of the product was taken to be modeled and then an animation layout was designed, in animation times and movements, that allowed to always see the label of the bottle. As well as in postproduction we added the rays and their integration with the CG render, to aesthetically denote its characteristics as an energy drink.
_______________________________________________________________________
